Conducting surveys in the hotel industry is invaluable for gaining insights into guest experiences and improving guest satisfaction.
In this article, we’ll provide a range of hotel survey questions to help you gather valuable feedback from your guests.
Hotel guest surveys are the secret sauce of the hospitality industry, the behind-the-scenes magic that turns a good hotel into a great one.
Imagine a tool that lets you peek into the minds of your guests, discovering their likes and dislikes, all while sipping a cup of coffee in the comfort of your office.
They can help you achieve important goals for your hotel:
In essence, hotel guest surveys allow you to shape your services and experiences to create a win-win situation for both your guests and your business.
To help give you an idea of the kind of hotel survey questions you should be asking guests, here are some general examples:
These hotel survey questions provide insights into why guests choose your hotel, their preferences, and how they found you.
We know that every hotel is different, so you’ll have different amenities available to guests. But, simply chop and change what amenities you provide into the below questions.
Hotel staff are on the front line of ensuring excellent customer satisfaction. So, it’s important you have questions dedicated to how your staff interact with guests.
There are a multitude of ways you can ask for feedback from hotel guests, including:
One common approach is to send email surveys to guests shortly after their stay. Using an online survey maker gives you a great deal of control over the design and branding of your guest survey.
The other benefit is that all the data is compiled for you in digital reports, where (depending on the provider you choose) tools for analysing data.
With Shout, you can upload your contacts to our integrated CRM, create email invitations, and even send reminders to those yet to respond.
You’ll have full control over designs, choose between traditional and conversational surveys, and access to filtering and comparison tools in your survey reports.
Placing QR codes in prominent locations, such as reception desks, guest rooms, or restaurant menus, is a convenient way to encourage guests to provide feedback.
When scanned with a smartphone, the QR code can direct guests to an online survey where they can share their thoughts. This method leverages technology and makes it easy for guests to participate.
Traditional paper surveys are still used in some hotels. These surveys can be placed in guest rooms, handed out at the front desk, or left in common areas.
While less common in the digital age, some guests may prefer the tactile experience of filling out a physical survey.
Some hotels have introduced tablets or kiosks in common areas where guests can complete surveys on the spot.
These interactive surveys can capture immediate feedback while it’s still fresh in the guest’s mind.
For more in-depth feedback, especially for special occasions or events, hotels may conduct in-person interviews with guests during their stay. This approach can provide rich qualitative data but may be more resource-intensive.
To maximize the effectiveness of these methods, it’s important to keep surveys concise, user-friendly, and mobile-responsive.
Additionally, it’s crucial to assure guests that their feedback will be used to improve the quality of their future stays.
Collecting guest feedback with hotel survey questions is the cornerstone of elevating the hospitality industry.
By leveraging a variety of survey methods, including online surveys, hotels can tap into valuable insights.
These insights not only enhance the guest experience but also empower hotels to continually refine their services, exceed expectations, and build lasting guest loyalty.
With feedback channels ranging from email surveys to QR codes, hotels can adapt and improve in a rapidly changing world, ultimately ensuring memorable and satisfying stays for every guest.
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